As New York Fashion Week (NYFW) is in full gear, so is a little blizzard called Nemo.
While others try to keep up with tradition against all odds, P. Diddy used this moment to his advantage.
Friday the well-rounded mogul went down in history as the first designer to ever use a social media site as a platform for a fashion show.
Doing something that has never been done before, the Bad Boy head honcho usedInstagram to show off his new Sean John Fall 2013 collection.
In a nutshell, Diddy's reasoning for doing this wasn't just for historical purposes or due to the weather, but also because he believes Instagram is a place where his consumer lives.
The designer uploaded pictures every half hour between 10am and 5pm.
Take a peek at some of the looks he brought down the cyber runway.
To see more Sean John looks for Fall 2013, follow this link.
Great way to kick off Black History Month Diddy!
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